Good Looks Group Presents
PENG:
Peng (Properly Earnt never Given) is an independently-owned fashion retail boutique, where we offer globally curated goods right here on the Gold Coast (Australia).
When it’s
Properly
Earnt &
Never
Given,
it gives it value. When you work hard for something, and you truly earn it yourself — it’s a special feeling. It may take weeks, months, and even years. But once you reach that pinnacle, no one can ever take that away from you.
Built different
We're not just about fashion; we're about fostering a sense of inclusivity and accessibility in the world of style. Our store brings together a meticulously curated selection of globally sourced products, including sneakers, streetwear, and designer goods from sought-after brands. We believe that fashion should be for everyone, which is why we blend elements of sneakers, streetwear and designer clothing to cater to diverse tastes.
Shopping with us isn't just about making a purchase; it's about immersing yourself in a relaxed, fun and unique experience. Whether you plan on spending big or small, we offer a range of products to suit every individual need. We hope that our store provides every individual the opportunity to get something they love. We believe that everyone deserves to look good. Because when you look good — you feel good, and that's the feeling we want to give to everyone. We're here to make fashion enjoyable, whether you're a seasoned trendsetter, or just discovering your personal style. Support your local small business, and shop with us. Because to us, you’re not just a number – you’re a part of the Peng family.
SLOW FASHION
In a world where we are driven by mindless consumption, we often over-consume clothing. Australians have topped the list of ‘clothes-buying’, which has resulted in excessive textile waste per person. It mostly comes from global conglomerates shoving ‘fast-fashion’ products in the face of hungry Australians who are constantly looking for a bargain. But fast fashion is exploiting our people, and destroying the planet. If you buy a shirt for $10, just imagine how much it would have been made for. The store/brand would have to include costs of production, rent, wages, marketing and shipping into their prices — so they operate on ultra slim profit margins. How do they make money? Volume. They have to sell and turnover tons of clothing in order to make profit. This is contributing to the mess we’re in.
Our mission is to make fashion more informative, accessible and affordable, bridging the gap between everyday wear and high-end luxury.
Quality is paramount for us — we only offer the highest quality, slow fashion products, where durability, style, and sustainable production takes centre stage.
spend more on less
The fashion industry has made significant strides in sustainability and the concept of circular fashion, raising awareness about reducing, recycling, and upcycling textile waste. However, many startups focus primarily on the end-of-life stage by upcycling textile waste into new products. While this is commendable, it’s essential to address earlier stages of the product lifecycle, such as raw materials, production, and consumption.
We encourage consumers to invest in fewer, higher-quality clothes that last longer, rather than opting for cheap, poor-quality, mass-produced items often made in factories with poor labor and QC practices. Peng aims to tackle these earlier stages of the supply chain, an area that many startups have overlooked until now.
